01/ STEP 01
You set up the visit
The rep picks a physician profile (rushed, skeptical, demanding), a product from the portfolio and a visit scenario.
FIELD FORCEWITH FIELD IQ
/ 03 — VIRTUAL FIELD TRAINER · TRAINING + INTELLIGENCEEvery real visit trains the next one.
Your reps practice with virtual physicians who push back, challenge them and score their performance across 8 dimensions. Field IQ turns every real visit into intelligence that calibrates the simulator for the next practice session.
8 scoring dimensions5/wk sessions per repField IQ field intelligence
Simulated session
Virtual doctor · skeptical
“I already have a regimen that works for me. Why would I switch?”
Let me walk you through the evidence from the phase 3 adherence study…
Live score
Clinical evidence72
Objection handling63
Active listening88
/ 01 — The problem
Field coaching doesn't scale. And every real visit gets lost as a stray note.
Sales managers can't ride along with 50 reps one by one. New reps learn on real visits —in front of a real physician— where mistakes are costly. And the intelligence from each visit (what the doctor objected to, what moved them, what was promised) ends up in a notebook nobody opens again.
One-on-one coaching never reaches the whole team: only a few get prioritized.
New reps practice on real physicians — and every mistake is paid for in the doctor's office.
The intelligence from every visit evaporates: zero actionable field memory.
Visit notebook — unstructured
“Rushed doctor, didn't give me time…”
“Asked for a study I couldn't recall”
“Come back next month??”
scattered notes · no score · no plan
/ 02 — How it works
Deliberate practice before stepping into a real doctor's office.
Virtual Field Trainer — Simulated session
Visit in progressProduct · Cardiology
Dr. Méndez · rushed profile
“I have five minutes. How is it different from what I already prescribe?”
Understood, doctor. Three points: the same efficacy, a better adherence profile and a simpler dosing regimen. May I show you the adherence data?
“Adherence interests me. But I need to see the evidence, not a promise.”
Reply to Dr. Méndez…
Live score · 8 dimensions
turn 4 · live evaluation
Visit opening84
Product knowledge91
Use of clinical evidence72
Objection handling63
Active listening88
Closing and CTA58
Regulatory compliance95
Timing and pacing79
Simulator view: dialogue with the virtual physician + live scoring across all 8 dimensions.
02/ STEP 02
The AI acts like a real physician
The virtual physician raises objections, asks for evidence and pushes back, staying firmly in character as a real specialist, calibrated by country.
03/ STEP 03
Automatic scoring across 8 dimensions
At the end, an objective evaluation with targeted feedback on what to reinforce: no opinions, just reproducible metrics.
04/ STEP 04
The supervisor sees performance
Which profiles each rep has mastered, which objections they miss and who needs one-on-one coaching, in real time and without meetings.
05/ STEP 05
Field IQ processes the real visit
Every real visit logged by voice or text becomes an analysis of objections, drivers and a plan for the next one.
06/ STEP 06
The loop calibrates the next practice session
Field intelligence generates a specific virtual physician: practice stops being generic and becomes targeted.
/ 03 — The differentiator
A two-way loop between the simulator and the real field.
The intelligence captured in every real visit calibrates the simulator and builds a behavioral profile of that specific physician. The rep practices against a virtual version of the physician they're actually going to visit. Practice stops being generic — it becomes targeted.
Visit simulator
The rep practices against a virtual version of the physician they're about to visit. Scoring across 8 dimensions and targeted feedback before the real visit.
Improves the next visit →Field IQ · real field
The rep logs the real visit by voice or text. Field IQ cross-references the product, the physician's history and the visit, and returns an analysis of objections, drivers and a plan.
Calibrates the simulator →Real visit → field intelligence → calibrated virtual physician → targeted practice → better real visit.
/ 04 — What you get
A field force that trains itself — and a living map of your physicians.
Field IQ · My Physicians
Your field dashboard, live
Every physician with their score, status and next visit — fed by every real visit logged.
My Physicians · 24 activeThis week
88
Dr. Herrera
Cardiology
SolidNext: Jun 12
64
Dr. Salinas
Endocrinology
DevelopingNext: Jun 9
41
Dr. Ocampo
Internal medicine
At riskNext: Jun 5
Insight: Dr. Ocampo objected to price on 2 visits in a row — practice that objection before Jun 5.
Objective score per rep
8 reproducible dimensions. Performance metrics, not opinions.
Coaching that scales
Managers see which objection each rep struggles with and focus one-on-one time where it pays off.
Field intelligence
Every real visit becomes a plan, not a stray note
Field IQ cross-references the product corpus, the physician's full history and the current visit, and returns an analysis of objections, detected drivers and the plan for the next visit — in under 2 minutes.
/ 05 — Who it's for · when
The same platform, a different decision depending on who's looking.
RepsDeliberate practice
They train with virtual physicians who push back and challenge them, get a score and targeted feedback, and walk into the real visit with their reflexes already built.
Field managersCoaching that scales
They see team performance in real time: which profiles each rep has mastered, which objections they miss and who needs one-on-one coaching, without riding along on every visit.
Sales leadershipTraining ROI
They turn the in-person training budget into objective performance metrics and cut the cost of onboarding new or high-turnover reps.
Medical / ComplianceDefensible intelligence
Aggregated, auditable field intelligence: country-specific configuration, an immutable audit log and zero prediction of individual prescribing.
/ 06 — Defensible by design
Field intelligence, without the awkward compliance conversation.
Field IQ models the context of the relationship to better prepare the next visit — never a physician's individual clinical behavior. Every exclusion is one more layer of protection for your company.
Configured by country
The virtual physician and data handling follow the regulatory framework of each jurisdiction in Latin America.
Immutable audit log
Every access and every score is logged. If you ask “how did you get to this?”, there's an answer.
Role-based erasure and export
Right to erasure and controlled export: only authorized roles can access field data.
No individual prescribing analysis
We don't predict or analyze any specific physician's prescribing. Aggregated intelligence, not surveillance.
/ 07 — See it in action
A simulated visit, from opening to score.
This is the automatic report you get when the session ends: overall score, the 8 dimensions evaluated and targeted feedback on what to reinforce. In the demo, we walk through it live, using your actual portfolio.
Session report — automatic
Session complete · Dr. Méndez
Rushed profile · Cardiology · 12 turns
Product knowledge91
Objection handling63
Closing and CTA58
Priority feedback
The close came too late: the doctor signaled interest on turn 8 and the concrete proposal didn't come until turn 11. Practice closing earlier this week.
/ 08 — Frequently asked questions
What people ask before launching the pilot.
Data, compliance and integration, sorted out from the start. Everything else we cover in the demo, using your actual portfolio.
Demo · simulated visit + Field IQ
Watch a simulated visit in Virtual Field Trainer.
We'll show you the simulator live, the automatic report with scores by dimension and how Field IQ turns a real visit into the plan for the next one — using your portfolio.
carol.calva@mednet.solutions · +52 55 2966 2204 · Mexico City · Buenos Aires